Yesterday my partner pointed out a blog post entitled “Why your IT person shouldn’t manage your social media!“ (opens in a new window) by local Adelaide marketer Diane Lee of mosaic communications. The entry had been trending on Twitter thanks to Nick Hortovanyi (@hortovanyi) and I was told it was worth a look.
It certainly was worth a look—particularly because of how ICT professionals are discussed—but that will not be the focus of this entry. Instead I want to talk about why your marketing professionals and your ICT professionals should work together on your social media strategy.